Many companies have been around before there were too many competitors, before e-commerce, and before disruptive business models really began to appear. So it is incumbent on CEOs and CMOs to continue to drive their company, brands and marketing forward while recognizing the new realities of this “super market”.
But if you are using last year’s planning process, and templates, likely you are going to produce results appropriate for last year – not appropriate for today.
The Super Market brings new and unique frameworks that recognize sectors, industries, strategic segments are in a constant state of change. There is a constant momentum to these vectors and when properly analyzed and viewed, they can provide unique and motivating insights for brands, business units, products & services and marketing innovations.
We use the latest design thinking approaches to Customer Experience, unique business frameworks and models, and interesting mental excursion techniques that produce new observations, and new insights to the table that can lead to business building results.