Many companies have been around before there were too many competitors, before e-commerce, before disruptive business models really began to appear. So it is incumbent on CEOs and CMOs to continue to drive their company, brands and marketing forward while recognizing the new realities of this “super market”.
But using the last year’s planning process, gates and templates is likely going to produce results appropriate for last year. Not today, let alone, tomorrow.
The Super Market brings new and unique frameworks that recognize sectors, industries, strategic segments are in a constant state of change. There is a constant momentum to these vectors when properly analyzed and viewed, that can provide unique and motivating insights for brands, business units, products & services and marketing innovations.