Principal

Jeff Plowman is a global, C-level business executive, entrepreneurial and experienced in client services, strategy, business and brand transformation, innovation, digital marketing, and mobile, across numerous verticals. Core skills sit at the intersection of business strategy, insight and digital to drive innovative solutions. Travels seamlessly between both hemispheres of the brain. Adept at Making the Complex Simple.

He has worked predominantly in North America and Asia where he has led multinational campaigns. He was recruited by McCann Japan’s 600 person agency and spent six years there growing the agency’s revenue. While in Tokyo, he enrolled in the McGill MBA Japan program where his R&D prof created a passion in him for business innovation. Jeff ended those studies at a 2-week China Study tour, spending a week in Beijing and a week in Shanghai visiting state run companies, Western business and joint ventures.

He has worked across numerous industries and brands covering many of the Fortune 100 companies including Pepsi, Procter & Gamble, MasterCard, Budweiser, Kraft, Unilever, Johnson & Johnson, Hersheys, L’Oreal, Reebok, Vodafone, Heart & Stroke Foundation, SMART Technologies, UPS and Microsoft.

Jeff is one of the founders of a location based mobile marketing platform with significant traction across North America and is the founder of The Super Market Inc. a business and brand transformation consultancy.

Major strengths include refocusing agency resources to repair and turnaround client relationships and trust, setting the stage for data-based strategic analysis, inspirational strategies for creative & technology teams, innovative work, and integrated digital initiatives that get noticed. All producing agency revenue growth. He has managed and led accounts of $25MM + in revenue and through new business wins, helped achieve $4.2 MM in new business development. A perpetual student of marketing in a digital world.