What is true innovation and value innovation? According to SRI International, the innovators of the computer mouse “Innovation is the process of creating and delivering new customer value in the marketplace”.
This is a great definition in our very humble opinion because it has the three key ingredients: 1) the customer, 2) value, and 3) the marketplace.
You may have an idea, invented something, but unless you can get it to market and monetize it, it is all for not.
We help companies identify and develop the right innovations that are solving problems for customers, that are technically feasible, and most importantly, drive revenue.