This is a great framework. The net net, the breadth of what we call a “product” has changed. Of course there are your conventional physical products which we all need, use and want like shampoo, coffee, razor blades, and detergent. But there’s also a new type of product out there; “software” products. Twitter is a product. Your accounting software is a product.
And growth hacking is about using your software product as a forum for strategies to promote itself – your product, and tactics within it, promoting your product.
Apparently the term “growth hacking” was coined by Sean Ellis in 2010. See the attached for an in-depth read.
But first (don’t hit that mouse yet), don’t you need a business or brand transformation strategy first. So review some of the thinking on this site first. It is by no means exhaustive, but if you’ve made it this far, you might want to have a discussion with us.
Check out this full report on Growth Hacking here: https://www.quicksprout.com/the-definitive-guide-to-growth-hacking/