You’ve probably heard the term “agile” in the context of software development. It is based on the thought that short sprints of programming and development, followed by review, occasion user testing, is better than the old waterfall approach, where you plan for an end product six to nine months from now.
Well thanks to Scott Brinker and his new book Hackiing Markeitng: Agile Practice to Make Markeitng Smarter, Faster and More Innovative, those same principals can be applied to marketing.
This is a great book, conceptually clear, with some very simple, practical how-to’s. Here’s a short overview from the author. I’m sure you can find the book: http://bit.ly/1PJGKS5