It seems that good sound innovation and design thinking continue to drive real human value. This is amazing to see!
Some companies do this because it is the right thing; others do it to strengthen their core enterprise reputation (and this is also fine) and others are coming in from the advertising side.
When the proper customer centric view, and processes is brought to the heart of a problem or a mystery, great thinks can happen.
This is thanks to Adam Przeździęk, a trend watcher in Poland. Nice find!
Check out the full list of nominees here: Source: Cannes Lions 2017: Innovation Shortlist | Mediafeed
Cannes Festival organizers have just announced the full shortlist nominees in the category of Innovation Lions. This is the category, which during the entire festival draws my attention most strongly. According to the annual tradition, I publish a compilation of all case studies, which are often scattered on the Internet and which sometimes simply cannot …