Coca-Cola is providing wrist brands on pack that can provide entrance to concerts. Wow! Think about it. Your customer is actually taking part of the brand off pack and bringing it with them.
Though not big fans of promotions in general, if played out well and the relationship is nurtured, this is a fantastic means to drive brand value.
It’s been hard for some brands to connect well the digital and physical worlds. But if you view this through a Customer Experience lens, the opportunities are there. In-store, a relationship with each individual customer through the app, data, and are the tools. Add to this location based marketing to follow.
Check out the full article from David Kirkpatrick and Peter Adams @PatchAdams03, posted on Marketing Dive. http://bit.ly/2sib4em