NYT VR Virtual Reality by The New York Times

Put yourself at the center our stories in an immersive virtual-reality experience.

This is a great extension of the New York times business – Stories through virtual reality. Click this link for details and the free application. Source: NYT VR Virtual Reality by The New York Times.

What are the potential benefits to this for a newspaper business, an old model being challenged by disruptive innovation? Many:

If they are using technology properly, the should be gather information, contact details on viewers. This can be the beginnings of a great relationship – which can be further nurtured and monetized down the road.