Can You Put The Pulse Back Into Impulse Buys?

Scott Swanson had an interesting article in Ad Age. Scott’s premise is interesting. The impulse buy moments have been screen-jacked by our mobile phones. No more looking at all those delicious, last minute purchases, when we can stay connected for that one-more millisecond waiting in line.

Contextual engagement has been around in mobile for a while and in our opinion is a great tool to bring business together with customer at a useful and relevant time. My other company, Zonetail, which is a location based mobile marketing platform uses Smith Micro’s Captivate to do just this. Brands need to bring these same contextual engagement tools to their game.

Source: http://bit.ly/2qzStug

Scott also highlights “the spectrum of mobile behaviour” from on-the-go to lean-back and where/when to engage. This thought coupled with the range of proximity based opportunities, from geo-fences, to store locations, down to aisles, down to packaging, could make for helpful and relevant marketing.

Great article from Scott Swanson of Aki Technologies @swanson_scott.

Photo credit: Nicky Loh/Bloomberg