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Integration of Traditional Media and IoT

Interesting foray into the integration of advertising into IoT. Low initial penetration, but just a matter of time is our suspicion. Now tie this into some proximity based marketing and now you have something. From Ann-Christine Diaz of Creativity Online @annzo Check out her post here: http://bit.ly/2seJWNA

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Where’s The Pulse of Impulse Buys?

How does the IoT affect impulse buys? How can contextual engagement of your customers drive off-take?  We now have the technology. Check out this great post from Scott Swanson on Ad Age: http://adage.com/article/digitalnext/put-pulse-back-impulse-buys/308821/  

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